So the hot topic on the table is how can I create a competitive online boutique that is Lux enough to hang with the big boys even when there are 1 million other people doing it as well?
The number one topic that I get asked questions on how to successfully launch an online boutique. Things have definitely changed since I launched my first brick & mortar store in 1999. I can safely say that when I transitioned to online it wasn't easy. And then social media exploded and it really became hard. I have sat back and researched and changed my vision and my strategic plan until I got those key components identified.
I believe in the power of position and placement. I believe in the power of knowledge. I believe in the power of research because you literally have to keep your eyes open in this arena in order to gain awareness and position.
Here is what we are gonna Cover:
Part I: The basic Retail Business Plan
Part II: Online Platform, Website and LaunchPad
Part III: Your Boutique COmpetitive Edge
Part IV: Inventory Planning, Sourcing, &EXcess Inventory Movement
Part V: Online Marketing, Blog Planning & Profit PlanninG
Payment: Deposit $100, Remainder broken down in 2 payments over 45 days!!