Hey There Fashionpreneur,

Welcome to the last place you will ever need to get your fashion business off the ground. I cannot tell you how many mistakes i have made during my journey of building my fashion business. And, while I don't know everything there is to know, I know plenty and I wish someone would have shared it with me. 

My story started with a trip to Las vegas. I jumped on a plane, used my friends mom time share, and went to my first trade show. When I walked into the Sand Expo Center, i was completely overwhelmed. I was not expecting to see that many people and that any show companies under one roof. Oh, did I forget to mention that I started off with a shoe boutique. 

Anyway, I spent an entire day not asking a single question. I listened. At the time, Philly was the place where you went to get the hottest shoes. So I looked at the name tags until I found one that said a store I recognized from Philly and followed the woman everywhere she went. That was day one. Day two ironically enough, she found me as soon as I walked in. She asked me where I was from and was I new. Of course I said yes and she vowed to walk me through the show and tell me what I should be looking for and what questions to ask. 

 

Fast forward some 14 years later, two closed brick and mortar stores later and a failed attempt to be an online retailer twice over. I paused, researched and tested the right formula. And guess what, it wasn't hard at all. I am actually qualified to go to a fashion college and teach if life were even to move me into that direction. 

My goal in life is to Empower & Inspire women. I realize that as I have been an educator my entire life. Sharing what you know with outsiders used to be a taboo. Well not anymore. I am excited to give you everything I have to ensure that you create the business of your dreams in fashion. My Boutique Bootcamp program will be the best investment you can make to launch that dream. 

If you still feel a little hesitant, you should take my mini course "Are You Ready To Boutique?" It's $24.99 and it is filled with great information and resources. It's a small investment for a larger goal. I purposefully made it so just to give you a guide into the bigger picture. Don't be Tardy for This Party!!!!

 

Week 1

Visual Branding

  1. Logo Idea creation
  2. Typography
  3. Brand identity Plan
  4. Brand Mood Board
  5. Visual strategy

 

 

 

 

 

Week 2

Product & Pricing Strategy

  1. How to build stock mood boards. 
  2. How to build out your seasonal collections. 
  3. How to use market trend reports based off of market segmentation. 
  4. Setting up your cost/pricing structure.

Week 3

Building Your Platform

  1. Building out your website.
  2. Photo editing and creating stock memes. 
  3. Building landing pages and opt-in forms. 
  4. Visual Branding 101. 
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Week 4

Online Marketing 

  1. Building your online marketing plan by season. 
  2. Value Proposition Strategy. 
  3. Video marketing strategy. 
  4. Branding 101. (The 4 most important steps)
  5. Email Marketing. 
  6. Content Strategy. 

 

 

 

 

Week 5

The Business Plan

As old school as it may sound, if you don't have a solid plan, you will fail. 

  1. 21 step business plan including exit strategy

  2. All the legalities and your business structure.

  3. 21st century business toolkit. 

  4. Membership site planning strategy. 

 

The course will be delivered in a online format with a combination of live streaming 2-3 times a week and recorded sessions. If you can't make the Live Streaming sessions don't worry they will be available to you to view at your own time. This is about you doing this on your own time within the 5 weeks with a delivered product. Assignments will be given out each week with course modules to ensure that you hold me accountable to the content and you accountable for the product. This only works if you do the work. 

Success is our number one goal. We win together. 

An Introduction to the course is available as soon as you pay the first installment. 

It will be a live session where we will go over the course, look at additional software tools used during the course, have a live Q&A session and the initial planning session for your website. 

Extra Bonus!!!!

1.You will get my highly coveted and curated wholesaler list with over 100 vendors in several categories. ($50 value)

2. You will have life access to the course. So you can always go back and refresh your mind. (Thinking you wish you had that in college huh?)

Okay So let me throw one of my fashion balls in the air and say,

"You Have Seen a Course Like This Before!"

Shhhhhh! I have a secret, so have I.

So the bigger question is, why your course? 

Let me tell you.

  1. You will not find an instructor who is more genuinely concerned about seeing you succeed than making money from this course. 
  2. When you leave me you will have a tangible business plan and a live website. I don't plan on selling you a how to course. 
  3. You will have access to me after it all done to ensure that you continue to succeed. 
  4. Your bank account will increase!!!!

Course Dates:

2016 Dates Coming Soon & Also Self Paced Option ($300) Available February 2016!!!

Introductory & Orientation:Live when you sign up with added Resources

Week One Starts

Week Two: 

Week Three: 

Week Four: 

Week Five: 

 

Okay So Let's Get Down To Business!!

Cost $499

Payment 1: $99 charged immediately

Payment 2: $200 

Payment 3: $200

 

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