How many times can you actually hear someone say, “Do Your Research!!” As I am writing this blog post, I am sitting in a Tech Leaders class hearing the presenter say this very thing out of his mouth.
I think the larger question is, Where do I do my research?”
Every potential Entrepreneur especially those who are starting their dream businesses after 40, has that same question. Where do I look to find the people who would be interested in the product that I have to offer?
Here is the real question…
Where can I study the market to see if there is a good market to product fit before I even launch my wonderful idea, first?
Secondly? How exploratory am I really ready to get?
Now before you hit the ground and scream, cry and throw a temper tantrum, realize that your wonderful idea can still be realized. You may have to just tweak it, or introduce a new product to that market until you build your KLT factor and then sell them your idea.
In a world where we want to launch with everyone, we have to rethink things and work backwards. Believe me. I am a serial entrepreneur and now I am in a place where it makes sense to coach people through starting digital businesses to your with a digital mindset.
So where do you start?
Put your ear to the ground, meaning put your eyes on social media and see what everyone is talking about. Listen to what they are interested in. Listen to what they complain about. Look at where their interests are create some common themes. Take your focus off of what kind of product you want to create, and create something for the general need.
Differentiate and segment according common themes. So think about your capabilities and match them with the common themes of the common talk. Can you fill the need? If at this point, your answer is no, then you need to research a little deeper.
Brain dump all of the ways you can help out this market with your genius and start to communicate before you create. Make sure to join the conversation. Let them hear your voice so that you can build your community before you launch your product.
If you are an over 40 Fabpreneur, your immediate audience will be on Facebook first. There are so many ways to engage on this platform to get feedback.
Stay tuned for the third installment of my summer business series. If you haven't had a chance to read the first one, check it out here!!!
Until Next Monday Loves!!!